Maximum 12 per Person 2007
This work relates to contemporary lifestyle in Manhattan. Maximum Twelve per Person is a two-channel video installation, the subject of which is the Magnolia Bakery and its renowned cup cakes. The famous bakery attracts a cult following of New Yorkers and tourists from all over the world. The popularity of the cupcakes is such that there is always a consistent line of people waiting to enter the bakery.
The video installation comprises two screens: one is projecting close-ups of hands taking cupcakes and the other details the people as they enter the bakery.
The name of the installation derives from a sign hanging inside the door of the bakery, which states ‘Don’t be greedy, there’s more than enough to share, a maximum of twelve cupcakes per person in a twenty-four hour period’. The work highlights issues of celebrity, fashion and consumerism all prevalent in society today.
Maximum 12 per Person (screen1) 2007 by Amy Walsh
Maximum 12 per Person (screen2) 2007 by Amy Walsh
This work was exhibited in Genius Loci: Sense of Place, December 2007, a joint exhibition of new work by Amy Walsh and Louise Ward at Monster Truck Gallery & Studios.
Read Aidan Dunnes' review of Genius Loci: Sense of Place - The Distance Between Worlds, The Irish Times, Wednesday, December 12, 2007, pp14.
This video installation was exhibited again in Maximum 12 per Person a solo exhibition of video and photographic work in The Stone Gallery, Dublin, May 2008.